About us

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About Us

Dr Paul Harris

CEO

Welcome Message from Our CEO

Dear Patients and Community,

At Magnetic Potential, we blend cutting-edge technology with compassionate care to help you achieve lasting mental wellness. It is both an honour and a privilege to welcome you to a space where science meets hope.

Our approach goes beyond symptom relief—we integrate mind, body, and spirit support to ensure you feel truly seen, heard, and supported. Thank you for trusting us on your journey to better mental health.

Dr Paul Harris CEO, Magnetic Potential

Our Mission

Restoring Balance & Wellness.

We provide evidence-based TMS therapy to help individuals overcome depression and regain emotional and physical well-being.

Personalized, Holistic Care

Our approach goes beyond symptoms, integrating assessments of hormonal, nutritional, and lifestyle factors for a comprehensive treatment plan.

Compassionate & Lasting Support

We are committed to guiding our patients every step of the way, ensuring they receive the care and support needed for long-term healing.

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About Us

My Journey

  • 2017

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    Inception of Phoenix Transformations

    In response to the opioid crisis in British Columbia, Dr. Harris established Phoenix Transformations in Duncan to provide comprehensive care for opioid dependency and co-occurring mental health conditions. While continuing his family practice, he helped over 250 patients regain stability and thrive through dedicated treatment and support.

  • 2024

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    Expanding Services

    To better support patients committed to recovery, the clinic relocated to Cobble Hill. Recognizing the need for Transcranial Magnetic Stimulation (TMS) in the Cowichan Valley, Dr. Harris expanded services to include this innovative, non-invasive treatment for mental health conditions, further enhancing patient care options.

  • 2025

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    Launching Magnetic Potential

    Dr. Harris earned clinical certification in TMS from Maastricht University and advanced training at Harvard University. With the installation of a Magstim Horizon 3.0 system, Magnetic Potential officially launched on February 10, 2025, offering cutting-edge TMS therapy to help individuals achieve lasting mental wellness.

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How It Works

Understanding Our Approach

When you visit Magnetic Potential, we start with a personalized assessment to understand your unique needs. Your treatment plan includes non-invasive TMS therapy, using gentle magnetic pulses to stimulate brain areas linked to mood regulation. With ongoing monitoring and support, we help you achieve lasting balance and well-being.

Work
  • Step

    Step 1

    Consultation and Assessment

  • Step

    Step 2

    Personalized Treatment Plan

  • Step

    Step 3

    TMS Sessions

  • Step

    Step 4

    Ongoing Support and Progress

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Our Team

Team of Compassionate Experts

Team

Dr. Paul Harris CEO, Magnetic Potential Read Bio

Dr. Harris has a broad scientific background and studied at the University of the Witwatersrand in Johannesburg, South Africa, where he graduated with a Bachelor of Science in Physiology and a degree in Medicine in 1989. He received further training in Pediatrics at Tygerberg Hospital, Cape Town, before working in the United Kingdom and then moving to Saskatchewan in 1991. He has been a licentiate of The College Of Family Physicians of Canada since 2006. He has had a passionate interest in mental health and general practice of medicine, which has influenced his interest in mental health and preventative care. He has worked as a consultant in mental health and addictions since 1998. Since moving to Vancouver Island in 2013, he has been involved in addiction medicine, and in 2017, he established Phoenix Transformations Clinic as a response to the opioid crisis in BC. Recognizing the limitations of medicines in the treatment of mental illness, he decided to introduce TMS to his patients. He received certification in TMS from the University of Maastricht in 2024 and training in Advanced Transcranial Magnetic Stimulation at Harvard in 2024. He is a father of 4 accomplished children and is an ardent hiker of the beautiful natural environment of Vancouver Island.

Team

Maria Guadarrama Treatment Coordinator and TMS Technician Read Bio

Maria holds a Bachelor of Science in Psychology from the University of Victoria, with a focus on mental health and well-being. She is passionate about understanding mental health through an integrated lens, combining cultural, psychological, biological, and holistic perspectives. With over two years of experience supporting vulnerable youth, she brings a deep commitment to helping others overcome challenges. Now trained as a TMS technician, Maria is excited to be a part of the Magnetic Potential team. Outside the clinic, she enjoys weightlifting, hiking, snowboarding, painting, traveling and spending time with friends and family.

Team

Rachel Takacs Administrative Coordinator Read Bio

Rachel has a diverse background in health and wellness, social work, and counselling. She specializes in supporting individuals with disabilities, addictions, and mental health challenges, bringing a compassionate and organized approach to her work. Her experience allows her to bridge administrative excellence with a deep understanding of client-centered care, ensuring both operational efficiency and meaningful impact. During her free time, Rachel finds joy in exploring diverse art forms, immersing herself in nature, rafting delicious meals, and cherishing moments with loved ones.

Dr. Harris has a broad scientific background and studied at the University of the Witwatersrand in Johannesburg, South Africa, where he graduated with a Bachelor of Science in Physiology and a degree in Medicine in 1989. He received further training in Pediatrics at Tygerberg Hospital, Cape Town, before working in the United Kingdom and then moving to Saskatchewan in 1991. He has been a licentiate of The College Of Family Physicians of Canada since 2006. He has had a passionate interest in mental health and general practice of medicine, which has influenced his interest in mental health and preventative care. He has worked as a consultant in mental health and addictions since 1998. Since moving to Vancouver Island in 2013, he has been involved in addiction medicine, and in 2017, he established Phoenix Transformations Clinic as a response to the opioid crisis in BC. Recognizing the limitations of medicines in the treatment of mental illness, he decided to introduce TMS to his patients. He received certification in TMS from the University of Maastricht in 2024 and training in Advanced Transcranial Magnetic Stimulation at Harvard in 2024. He is a father of 4 accomplished children and is an ardent hiker of the beautiful natural environment of Vancouver Island.

Maria holds a Bachelor of Science in Psychology from the University of Victoria, with a focus on mental health and well-being. She is passionate about understanding mental health through an integrated lens, combining cultural, psychological, biological, and holistic perspectives. With over two years of experience supporting vulnerable youth, she brings a deep commitment to helping others overcome challenges. Now trained as a TMS technician, Maria is excited to be a part of the Magnetic Potential team. Outside the clinic, she enjoys weightlifting, hiking, snowboarding, painting, traveling and spending time with friends and family.

Rachel has a diverse background in health and wellness, social work, and counselling. She specializes in supporting individuals with disabilities, addictions, and mental health challenges, bringing a compassionate and organized approach to her work. Her experience allows her to bridge administrative excellence with a deep understanding of client-centered care, ensuring both operational efficiency and meaningful impact. During her free time, Rachel finds joy in exploring diverse art forms, immersing herself in nature, rafting delicious meals, and cherishing moments with loved ones.

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